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TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

techcrunch.com

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Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#11

Post by mikeash »

dylz wrote: post #6

TikTok has some of the worst misleading and bizarre advertisements all over the internet. I'm kind of curious what their advertising budget is at this point.

What’s misleading? I’ve seen a metric buttload of their ads on YouTube but I know basically nothing about it beyond that.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#12

Post by biglenny »

dylz wrote: post #6

TikTok has some of the worst misleading and bizarre advertisements all over the internet. I'm kind of curious what their advertising budget is at this point.

I'd bet the majority of the money was spent on recruiting the e-celebs to the platform.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#13

Post by mikeyzhe »

biglenny wrote: post #10

Seems like a fad to me. I wonder if/when Instagram will replicate the lip-syncing feature. I personally am not attracted to the app at all and find the videos pretty toe-curling. But I'm curious to see how far it goes. Another thought - TikTok seems to be really popular with young teens. I wonder if Douyin (the version for China) appeals to the same age demographic and if users are doing more with the app than the li…

TikTok is pretty Douyin, but an international version.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#14

Post by dylz »

mikeash wrote: post #11
dylz wrote: post #6

TikTok has some of the worst misleading and bizarre advertisements all over the internet. I'm kind of curious what their advertising budget is at this point.

What’s misleading? I’ve seen a metric buttload of their ads on YouTube but I know basically nothing about it beyond that.

Heavy sexualization in ads (for an app targetted 13-17 demographic, not to mention the amount of predator behaviour in Musically pre-merge/acquisition in general) vaguely reminiscent of the "play now, my lord" times, fake X-out/buttons, incessant screaming/volume differences, abuse-esque ads (child voice begging for help + black eyes, etc)

The ads contain content that would get YouTube uploaders demonetised and suspended.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#15

Post by oh-kumudo »

biglenny wrote: post #10

Seems like a fad to me. I wonder if/when Instagram will replicate the lip-syncing feature. I personally am not attracted to the app at all and find the videos pretty toe-curling. But I'm curious to see how far it goes. Another thought - TikTok seems to be really popular with young teens. I wonder if Douyin (the version for China) appeals to the same age demographic and if users are doing more with the app than the li…

I guess they are similar, but Douyin in China has much more diverse content, covering food/skits, or just funny video in general, while US version seems more heavily focused on dancing/lip-sync.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#18

Post by modwilliam »

ravenstine wrote: post #16

https://www.tiktok.com/ How am I supposed to know why I should install this app based on the landing page?

People don't access it through the website, they access it through the app store listings (where there is more information)

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#19

Post by askafriend »

ravenstine wrote: post #16

https://www.tiktok.com/ How am I supposed to know why I should install this app based on the landing page?

Because you're curious what the mysterious app could be.

I bet you totally looked it up and their marketing strategy worked exactly the way it's supposed to (especially for their younger audience).

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