111–117 of 117 posts
Earlier quoted context omitted.
This reminds me of a post on HN where someone put a picture of a Duck on a wireless charger, giving it a brand identity and the charger was selling like crazy. Users identified with that brand over a charger that was brandless.
How can an animal give brand identity? Do you have a link to that post? I'm curious.
So the story is, as it is for nearly every physical artifact in my life, "Because people are easily lured by bright objects and catchy marketing into associating quality with anything but the quality of the goods." I'm reminded of User Testing at Powerset. When we did unbranded search testing of Wikipedia, late-stage Powerset usually won most search comparisons by users. But if we branded the search results against G…
> So the story is, as it is for nearly every physical artifact in my life, "Because people are easily lured by bright objects and catchy marketing into associating quality with anything but the quality of the goods." Bright? According to the article, the pencils were painted yellow to symbolize China, because their graphite was sourced from Siberia. (Seems like a stretch, but that's what it says...) What does brightn…
Is this... a real question? This seems like a fake question.
So the story is, as it is for nearly every physical artifact in my life, "Because people are easily lured by bright objects and catchy marketing into associating quality with anything but the quality of the goods." I'm reminded of User Testing at Powerset. When we did unbranded search testing of Wikipedia, late-stage Powerset usually won most search comparisons by users. But if we branded the search results against G…
I thought this story was going in a different direction, where you had replaced Powerset's logo with one having bright colors, and then it started winning.
So the story is, as it is for nearly every physical artifact in my life, "Because people are easily lured by bright objects and catchy marketing into associating quality with anything but the quality of the goods." I'm reminded of User Testing at Powerset. When we did unbranded search testing of Wikipedia, late-stage Powerset usually won most search comparisons by users. But if we branded the search results against G…
That could have been because people have learned to associate Google with good search results, because of the 'quality of the goods'
So while I agree folks should have a positive vibe with the brand, it was kinda overwhelming when we put random recall results under a google logo and lost to them.
Explains my confusion with early internet "cliparts" and icons being always in yellow. I am sure most non westerns might be equally confused. Pencil meant black and red for us in India - Natraj FTW
Earlier quoted context omitted.
> So the story is, as it is for nearly every physical artifact in my life, "Because people are easily lured by bright objects and catchy marketing into associating quality with anything but the quality of the goods." Bright? According to the article, the pencils were painted yellow to symbolize China, because their graphite was sourced from Siberia. (Seems like a stretch, but that's what it says...) What does brightn…
It's an adjective. An adjective not uncommonly associated with the hues in question. It's also not uncommon as a turn of phrase in english to say, "people are distracted by the newest bright and shiny object." So I took the opportunity. Is this... a real question? This seems like a fake question.
Earlier quoted context omitted.
It's an adjective. An adjective not uncommonly associated with the hues in question. It's also not uncommon as a turn of phrase in english to say, "people are distracted by the newest bright and shiny object." So I took the opportunity. Is this... a real question? This seems like a fake question.
It's not a fake question, it's question your assertion (which comes with no citation) regarding the origin of the colour yellow used in pencils, which contradicts the origin story described in the article.