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On Hold for 45 Minutes? It Might Be Your Secret Customer Score

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Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#11
post #6

“Not all customers deserve a company’s best efforts,” says Peter Fader, a marketing professor at the University of Pennsylvania’s Wharton School who helped popularize lifetime value scores. I feel like this is a succinct argument against the idea to privitize everything — there’s no accountability nor notion of “fairness” baked in whatsoever.

Are you implying that government, local or national, is "accountable" or "fair" somehow? All of human experience demonstrates the opposite.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#12
post #6

“Not all customers deserve a company’s best efforts,” says Peter Fader, a marketing professor at the University of Pennsylvania’s Wharton School who helped popularize lifetime value scores. I feel like this is a succinct argument against the idea to privitize everything — there’s no accountability nor notion of “fairness” baked in whatsoever.

Why would fairness factor into a business transaction? And I'm not sure why you're making this a public v. private thing, that's not really relevant to the article at all.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#13
How's this a secret?

I used to work in retail/service. Not something with data and metrics, just a mom'n'pop. But we knew our customers. We especially knew our regulars. And you did try not to piss off a regular.

But from this I learnt that people will try to play their 'value' as a trump card when they want to complain. Do you know who I am, do you know how much I spend here, I come here every day, blah blah blah. They are very quick to make sure you know this isn't about a $4 coffee, this is about keeping them & their business.

This isn't a secret, It's just an answer. Yes, they do know who you are. Surprise!

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#14
post #2

At least for my phone provider, you can hit 0 about 6-7 times after the automated responses and be directly sent to a live agent.

When I was in AV sales we had to phone credit card companies often to help the customer seek approval for a steep purchase, etc.

We would do similar— mashing the 0, *, and # keys intensely would usually trigger an operator call rather than sitting on the phone tree.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#15
post #8
post #2

At least for my phone provider, you can hit 0 about 6-7 times after the automated responses and be directly sent to a live agent.

I use another method. I select all the options in the automated system that indicate that I want to buy stuff from them. Suddenly I get connected to a live person almost immediately ;)

But then when you ask for help they transfer you back to hold...

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#16
post #2

At least for my phone provider, you can hit 0 about 6-7 times after the automated responses and be directly sent to a live agent.

Anecdata: The more advanced systems monitor for customer irritation while the customer is "on hold". It is quite possible to skip the line by fitting the profile of a really irate customer. While saying "agent" would put one into a standard queue, saying " agent" does magic on some Verizon, ATT, Comcast and Optimum CS or billing numbers.

I look forward to the day that this trick is so ubiquitous it loses all value, and the companies lose all ability to manage people via queue, and have to come up with a system that possibly involves people communicating with people in a timely fashion.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#17
post #2

At least for my phone provider, you can hit 0 about 6-7 times after the automated responses and be directly sent to a live agent.

Honest question: does this actually help you get what you're after faster? I've never been a call center agent, but I've worked closely enough with call centers to know that they are often divided up in to different skill sets. Even if the automated responses won't get you what you need (modern ones can do quite a lot!) and you really need to talk to a person, you still have to talk to the right person. (Or the right group, anyway.) My impression is if you mash '0' until someone picks they will just end up transferring you to the right group to handle your query and you might end up waiting longer overall.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#18
post #13

How's this a secret? I used to work in retail/service. Not something with data and metrics, just a mom'n'pop. But we knew our customers. We especially knew our regulars. And you did try not to piss off a regular. But from this I learnt that people will try to play their 'value' as a trump card when they want to complain. Do you know who I am, do you know how much I spend here, I come here every day, blah blah blah. T…

I get what you're saying but this seems to miss the point of the article.

In your service job did you serve each customer in the approximate order they arrived? I'm almost certain you would have to the best of your ability.

The article points to a system which all seem to think is first come first serve but actually inst.

Re: On Hold for 45 Minutes? It Might Be Your Secret Customer Score

#20
I worked in different call center environments, things may have changed but hold time really was more a matter of dumb luck and incompetent call routing systems more than anything else.

I'm not saying it doesn't happen, but I wouldn't necessarily read a difference in response as some sort of panned customer score or system necessarily. Incompetence reigns supreme when it comes to call centers, even when someone tries to institute a system.

I can't tell you how many times they tried to prioritize some things or people and the result was those things or customers actually waited longer...

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