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We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

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Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#3
By telling Facebook to gatekeep what gets advertised better, there is a tacit admission that adverting is manipulative in a way that can not be defended from by the viewer, but simultaneously fine to expose the public to as long as we control that the manipulation happens in the ways editors at the large news organs agree with.

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#4
post #2

Could this not be considered identity theft?

§ 11.432 Impersonating a public servant. A person commits a misdemeanor if he or she falsely pretends to hold a position in the public service with purpose to induce another to submit to such pretended official authority or otherwise to act in reliance upon that pretense to his or her prejudice.

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#5
"In announcing new transparency efforts or tools to combat foreign influence, Facebook included a caveat. “These changes will not prevent abuse entirely. We’re up against smart, creative and well-funded adversaries who change their tactics as we spot abuse,” Leathern wrote. But we believe that they will help prevent future interference in elections on Facebook. And it is why they are so important.”

But posing as 100 senators didn’t require being smart, creative, or even particularly well-funded. "

Ouch.

"There was one “Paid for” disclosure that Facebook didn’t approve in our latest test. They denied, just a couple minutes after we submitted it: Mark Zuckerberg."

Double ouch.

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#6
I’ve noticed on AWS I can sign up for and get an AWSGov account from my plain old personal account. It fully works, I can run EC2 Servers, get a weird style government bill that I have to pay, etc.

Also, can anyone really believe Facebooks first attempts on this would be any kind of successful? Just a year ago their fake news plan was to link to verification about articles to facts on WIKIPEDIA. Do they not know how the internet works?

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#7

By telling Facebook to gatekeep what gets advertised better, there is a tacit admission that adverting is manipulative in a way that can not be defended from by the viewer, but simultaneously fine to expose the public to as long as we control that the manipulation happens in the ways editors at the large news organs agree with.

Better tooling here might be good - products could have a list of advertisers that you're willing to accept ads from.

Of course, if they had that, and you chose 'no advertisers', then that would destroy their ad model.

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#8

By telling Facebook to gatekeep what gets advertised better, there is a tacit admission that adverting is manipulative in a way that can not be defended from by the viewer, but simultaneously fine to expose the public to as long as we control that the manipulation happens in the ways editors at the large news organs agree with.

That is a tautology and you could make the same claim about anything that is regulated.

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#9

"In announcing new transparency efforts or tools to combat foreign influence, Facebook included a caveat. “These changes will not prevent abuse entirely. We’re up against smart, creative and well-funded adversaries who change their tactics as we spot abuse,” Leathern wrote. But we believe that they will help prevent future interference in elections on Facebook. And it is why they are so important.” But posing as 100…

I wonder how many times "Zuckerberg" is in the code verbatim

Re: We posed as 100 Senators to run ads on Facebook. Facebook approved all of them

#10
I'd like to see more of this type of 'stress testing' of adtech networks, conducted by third parties, with the methodology and results made available to the public.

Programmatic advertising is a black box as far as ad buyers and ad viewers are concerned. And it is exactly for this reason that companies can claim to have "machine learning based fraud detection systems" or whatever and have those claims go unchallenged.

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