How to Get More Clicks by Testing Titles

#1

Post by rishi » Mon, Oct 25, 2010, 8:02 PM UTC

How to Get More Clicks by Testing Titles
gettingmoreawesome.blogspot.com

Re: How to Get More Clicks by Testing Titles

#2

Post by justinchen » Mon, Oct 25, 2010, 8:14 PM UTC

Actually some people have used PickFu to test out kid names :)

Re: How to Get More Clicks by Testing Titles

#3

Post by Udo » Mon, Oct 25, 2010, 8:16 PM UTC

PickFu is awesome. However, this business of scamming people into clicking links by using misleading titles seems yucky to me. In this context, the method also exposes its greatest weakness: the most amoral and blatantly false headline will always win out over the factually correct one.

Re: How to Get More Clicks by Testing Titles

#4

Post by rishi » Mon, Oct 25, 2010, 8:24 PM UTC

Udo wrote: post #3

PickFu is awesome. However, this business of scamming people into clicking links by using misleading titles seems yucky to me. In this context, the method also exposes its greatest weakness: the most amoral and blatantly false headline will always win out over the factually correct one.

Very true and totally agree. Just because you want clicks doesn't mean you are running a scam. For the most part the option we come up in the end is better explained.

Re: How to Get More Clicks by Testing Titles

#5

Post by gaoshan » Mon, Oct 25, 2010, 8:58 PM UTC

I'm ashamed to admit that I completely misread that title. Rather badly in fact, lol.

Re: How to Get More Clicks by Testing Titles

#6

Post by ddemchuk » Mon, Oct 25, 2010, 9:17 PM UTC

Udo wrote: post #3

PickFu is awesome. However, this business of scamming people into clicking links by using misleading titles seems yucky to me. In this context, the method also exposes its greatest weakness: the most amoral and blatantly false headline will always win out over the factually correct one.

It's not scamming, it's marketing. The customers aren't committing to anything more than a simple mouse click. Scamming would be telling them they get one thing and then giving them another on checkout or form submit.

This is no different than hanging a "50% off everything" sign in front of a store with fine print that says "except for certain marked items"

Re: How to Get More Clicks by Testing Titles

#7

Post by btilly » Mon, Oct 25, 2010, 9:43 PM UTC

There was a cautionary tale not long ago of a company that did this with their ads. Only to discover that the number of people finishing their signup page remained constant.

Driving traffic to your page that is uninterested in your content does nobody any good. You need to figure out how to get traffic that is interested in your content.

Re: How to Get More Clicks by Testing Titles

#8

Post by [deleted] » Mon, Oct 25, 2010, 10:29 PM UTC

ddemchuk wrote: post #6

Udo wrote: post #3

PickFu is awesome. However, this business of scamming people into clicking links by using misleading titles seems yucky to me. In this context, the method also exposes its greatest weakness: the most amoral and blatantly false headline will always win out over the factually correct one.

It's not scamming, it's marketing. The customers aren't committing to anything more than a simple mouse click. Scamming would be telling them they get one thing and then giving them another on checkout or form submit. This is no different than hanging a "50% off everything" sign in front of a store with fine print that says "except for certain marked items"

[deleted]

Re: How to Get More Clicks by Testing Titles

#9

Post by adn37 » Tue, Oct 26, 2010, 9:30 AM UTC

I'd love to use such a service, but for free. Ex: you get karma by giving your A/B preference, that you can then spend later in getting feedback yourself.