I am pretty sure this was pure satire and a simple role inversion of the exact same monologue that programmers make from time to time.
This:
As a nontechnical founder, I get approached to do a startup by code jocks every few days. "I have this great codebase for a project I've been working on, but I just need you to create a functional business model, marketing plan, and acquire 14,000 customers for me. I'll even offer you a generous 15% of the company, because that's the easy part". Punks.
Is a parody of this:
As a non-business oriented founder, I get approached to do a startup by MBA jocks every few days. "I have this great idea for a project I've been working on, but I just need you to create a functional design and prototype that can handle 14,000 customers per second. I'll even offer you a generous 15% of the company, because that's the easy part". Punks.
I think the message here is that both extremes are non constructive and that you need a balance between business skills and hacking skills.