They are just going from FB to Instagram: https://www.cnbc.com/2018/10/22/teens-abandoning-facebook-st... FB can shift its model to becoming like priceline. Just try to buy up all the social networks. For example most travel site you probably use are owned by priceline. The same way Facebook could maybe buy up other social networks.
It's been 8 years (the first iPad was released in 2010) and the platform has certainly proven itself not to be a fad.
Instagram looks like an actual joke on my iPad Pro 12".