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What is the revenue generation model for DuckDuckGo?

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Re: What is the revenue generation model for DuckDuckGo?

#31

Post by utopcell »

scribu wrote: post #11
utopcell wrote: post #6

Earlier quoted context omitted.

..and, as is common practice with all these FUD articles originating from ddg, not a word about Bing's tracking practices. Incidentally, Bing provides their search results.

Just because DDG makes use of the Bing API doesn’t mean that DDG users are being tracked by Bing.

The two big US search engines use personalization to give you better results. One of them is your main partner. You accuse only the other of evil-doing.

I thought the reasoning was pretty clear.

Re: What is the revenue generation model for DuckDuckGo?

#32

Post by utopcell »

sveme wrote: post #19
utopcell wrote: post #6

Earlier quoted context omitted.

..and, as is common practice with all these FUD articles originating from ddg, not a word about Bing's tracking practices. Incidentally, Bing provides their search results.

The robot that crawls the web doesn‘t have anything to do with whether you are being tracked.

What does that have to do with the point being made ?

Re: What is the revenue generation model for DuckDuckGo?

#33

Post by dna_polymerase »

RobertDeNiro wrote: post #27
dna_polymerase wrote: post #22

Oh look another anonymous question on Quora about a company, answered by the CEO of said company. And it is answered in such a direct way without any marketing for his service at all. \s These Q&A things on Quora are getting ridiculous. Without all the fluff that thing would condense to one sentence: We make money by context search ads and affiliate commission on !bang searches. The thing that I thought made Google e…

Quora is garbage. It's full of self-proclaimed experts, who give the impression that their answers are more valuable than those found on other questions/answering sites.

It used to be really useful, in the beginning, when people actually contributed to the platform for the sake of curating knowledge. Now it feels like an advertising platform. Either for companies or "influencer". Posts get artificially prolonged, people add stock images to make people click on the posts.

Re: What is the revenue generation model for DuckDuckGo?

#34

Post by utopcell »

andy_ppp wrote: post #8
stephengillie wrote: post #2

> In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week. This keyword-based advertising is our primary business model. The rest of the post is a rant about user tracking.

Rant seems extremely strong - how about we go with well thought through set of opinions that the CEO of Duck Duck Go is rigorously applying to his product. I personally found his argument so persuasive I intend to set everything to DuckDuckGo again now.

Quora is not a forum for product placement. The CEO ad was not answering the question.

Re: What is the revenue generation model for DuckDuckGo?

#35

Post by paulcole »

robin_reala wrote: post #30
cletus wrote: post #20

Earlier quoted context omitted.

That's not how this model works. There are three general models of online advertising: - CPM: you pay per impression (ie how often the ad is seen) - CPC: cost per click. You only pay when the user clicks. - CPA: you only pay when the user clicks and does something (eg buys something) Display advertising (putting ads on third-party websites eg AdSense) is primarily CPM. Search advertising is primarily CPC (or at least…

You missed out the other model of cost per slot, e.g. Daring Fireball’s ad, various podcasts, etc. While you’re paying for visibility it’s not a direct CPM as there’s a fixed cost for the time.

Lots of big podcasts are going CPM and inserting ads into each download.

Re: What is the revenue generation model for DuckDuckGo?

#36

Post by the_other_guy »

I know that I am going to be downvoted and this comment is going to be deleted within minutes by DDG online army, but I've really had enough with all DDG shilling in online tech-based communities like HN, reddit and 4chan. Call me paranoid but I almost 100% sure that all these shill threads everyday are not a coincidence. The amazing thing is DDG itself is a mediocre search engine so I don't really understand what all this fuss is about anyway.

Re: What is the revenue generation model for DuckDuckGo?

#37

Post by the_other_guy »

utopcell wrote: post #5

> "So why do they track it all then? Because Google is not really a search company [..]" What nonsense..

Don't even try to criticize DDG in HN. Probably they hire shills to purge those who dare criticize it in top online communities like HN, reddit and 4chan

Re: What is the revenue generation model for DuckDuckGo?

#38

Post by nunobrito »

dna_polymerase wrote: post #22

Oh look another anonymous question on Quora about a company, answered by the CEO of said company. And it is answered in such a direct way without any marketing for his service at all. \s These Q&A things on Quora are getting ridiculous. Without all the fluff that thing would condense to one sentence: We make money by context search ads and affiliate commission on !bang searches. The thing that I thought made Google e…

Lest we not forget that DDG plainly refuses any external auditors to verify their claims of user privacy, despite having received a large investment recently and employing about 50 people (or more now) in full time.

In this case, DDG asks users to have "faith" that their privacy is indeed being respected.

Re: What is the revenue generation model for DuckDuckGo?

#39

Post by tokyodude »

catacombs wrote: post #10
utopcell wrote: post #5

> "So why do they track it all then? Because Google is not really a search company [..]" What nonsense..

Not nonsense. Google isn't a search company. It's an advertising company.

I don't think that's really fair. By that argument, every magazine, radio, and TV show are ad companies. That includes NPR which runs ads for sponsors and ads for pledges. NYTimes, The Guardian, etc...

Do all those companies make money from ads? Sure. Does that make them ad companies? No, they are first and foremost companies that provide a service for the user. If that service is good enough (gets enough viewers) then the ads are seen/heard. If not they go out of business. Because of this they have an incentive to provide the best of that service. Best search, best TV shows (drama/news/comedy/etc...), best music, best talk shows, best articles, etc. Where "best" = gets the most viewers. If Google's search starts sucking people will go elsewhere so they are a search company. Chiat Day and Dentsu are ad companies. They sell ads.

Re: What is the revenue generation model for DuckDuckGo?

#40

Post by avip »

utopcell wrote: post #34
andy_ppp wrote: post #8

Earlier quoted context omitted.

Rant seems extremely strong - how about we go with well thought through set of opinions that the CEO of Duck Duck Go is rigorously applying to his product. I personally found his argument so persuasive I intend to set everything to DuckDuckGo again now.

Quora is not a forum for product placement. The CEO ad was not answering the question.

Quora is a good place for product placement and is commonly used as such. In fact, I believe that’s Quora’s revenue generation model...
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