What is the revenue generation model for DuckDuckGo?
1–10 of 163 posts
Re: What is the revenue generation model for DuckDuckGo?
#2> In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week.
This keyword-based advertising is our primary business model.
The rest of the post is a rant about user tracking.
Re: What is the revenue generation model for DuckDuckGo?
#3I don’t like how he presented the “creepy” line out of context.
It was about doing things that are magical enough to make users happy, and just magical enough to not be creepy.
Almost looks like he’s accusing Eric of claiming Google wants to be as unscrupulous in the way they operate as possible without being caught
Re: What is the revenue generation model for DuckDuckGo?
#4> In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week. This keyword-based advertising is our primary business model. The rest of the post is a rant about user tracking.
Indeed.
Re: What is the revenue generation model for DuckDuckGo?
#5> "So why do they track it all then? Because Google is not really a search company [..]"
What nonsense..
Re: What is the revenue generation model for DuckDuckGo?
#6> "So why do they track it all then? Because Google is not really a search company [..]" What nonsense..
..and, as is common practice with all these FUD articles originating from ddg, not a word about Bing's tracking practices. Incidentally, Bing provides their search results.
Re: What is the revenue generation model for DuckDuckGo?
#7I don’t like how he presented the “creepy” line out of context. It was about doing things that are magical enough to make users happy, and just magical enough to not be creepy. Almost looks like he’s accusing Eric of claiming Google wants to be as unscrupulous in the way they operate as possible without being caught
That's a pretty fair accusation I would say, they both do borderline illegal tax planning and manipulate search results for their own benefit.
They also have deployed a hugely broken ip management system on youtube, and of course (like everyone else) they use workers on short term contracts to moderate all the violent shit that gets posted with little regard for the psychological impact on their workers of reviewing if something is child porn all day.
Re: What is the revenue generation model for DuckDuckGo?
#8> In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week. This keyword-based advertising is our primary business model. The rest of the post is a rant about user tracking.
Rant seems extremely strong - how about we go with well thought through set of opinions that the CEO of Duck Duck Go is rigorously applying to his product.
I personally found his argument so persuasive I intend to set everything to DuckDuckGo again now.
Re: What is the revenue generation model for DuckDuckGo?
#9> In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week. This keyword-based advertising is our primary business model. The rest of the post is a rant about user tracking.
I think there's a problem with this model however. When the highest bidder wins, consumers and advertisers can lose, big.
I understand how DDG has to say this is the best and smartest way to do things because they have to live with their promise of not creeping on their visitors - so they can't use the same analytics that someone like Google has. It's just marketing.
But the ads that go to the top should be the most valuable, not necessarily go to the buyer with the deepest pockets.
I suppose you could say "car" ads cost $x per click, and then let all advertisers rotate, but that's not helpful either. You could measure which one gets clicked the most and have it move to the top, but that can be gamed. If you had any way of knowing how long someone spends on the advertised websites, or base it off of social media reviews or allow consumers with verified accounts to rate ads, that might work better.
I don't know, I just can't trust an ad format where I know the top click just spends the most money.
Re: What is the revenue generation model for DuckDuckGo?
#10> "So why do they track it all then? Because Google is not really a search company [..]" What nonsense..
Not nonsense. Google isn't a search company. It's an advertising company.