Earlier quoted context omitted.
That would mean they pivot from a hardware company to an advertising company; I don't see that happening myself.
I thought they were a design/branding company -- what proportion of hardware do they make themselves. Again I thought they outsourced [most of] that?
A design/branding company that designs their own chips? Sure then they are a design company. A company that builds brands, also sure.
What proportion of hardware do they have to "make" themselves to be considered a hardware producer? Having TSMC fab silicon doesn't make Apple any less of a hardware company than BMW not being a car company because they buy ECU's from Bosch.