Live data from Hacker News

Tim Cook makes blistering attack on the “data industrial complex”

techcrunch.com

51–60 of 546 posts

Re: Tim Cook makes blistering attack on the “data industrial complex”

#51
post #43
post #21

Earlier quoted context omitted.

If they could I believe they would. They rather not be reliant on whoever is providing their speak recognition.

They don't have the dataset needed to train the speech recognition engine, nor do they seem to be willing to deploy some of that $250b in cash to hire engineers smart enough to make a model which only needs the local user's input for training.

Apple has had stripped-down versions of this before on both iOS and macOS via Voice Control.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#52

Personal information is extremely valuable. I don't understand why people are opposed to collecting and making use of it. Not doing so would be inefficient and foolish. While I believe that those who collect such data would make the world a better place if they freely distributed it, I don't think they should be forced to. I'm sure that whatever hypothetical problem that could result from such collection of data coul…

I don't believe that people are generally against the collection and use of personal information, per se. To me, the problem lies in a couple key areas, which coincide pretty well with Cook's statement: 1) No opt-out. Some companies and institutions are decent about this, but the overwhelming majority of companies who are collecting information about me I've never heard of and couldn't name. I'm not asked if tracking…

I would also add:

5) your data is sold or shared with a third party and they leak it, ex Equifax so you have a lot to lose when your data is leaked (imagine if all our browser history would be collected for years and then somehow leaked, that would suck a lot, probably lives would be destroyed)

Re: Tim Cook makes blistering attack on the “data industrial complex”

#53
I read this as "military industrial complex" and was positively surprised to see such a strong sociopolitical statement coming from Tim Cook, then I noticed the article talks about "data industrial complex" and realised this is still tame enough to count as aggressive marketing.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#55
post #48
post #13

Apple blew it's lead with Siri and is now trying to hamstring it's competition from passing it by with features that aren't animated emotions or only allowing certified Apple parts in repairs.

Thirdly, Mr Cook should put some of that $250b cash mountain he sits on to work making this stuff happen. Prove that localized models built on small datasets work. Invest in cryptography and user anonymity technologies. Instead he's just sitting on it like smaug.

> Prove that localized models built on small datasets work.

> Invest in cryptography and user anonymity technologies.

That’s what they literally do. Much of iOS’s “proactive” features are done on-device, as is things like photos analysis. And most of Apple’s products utilize at least some sort of cryptography and anonymized logging.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#56

Earlier quoted context omitted.

I don't believe that people are generally against the collection and use of personal information, per se. To me, the problem lies in a couple key areas, which coincide pretty well with Cook's statement: 1) No opt-out. Some companies and institutions are decent about this, but the overwhelming majority of companies who are collecting information about me I've never heard of and couldn't name. I'm not asked if tracking…

I would also add: 5) your data is sold or shared with a third party and they leak it, ex Equifax so you have a lot to lose when your data is leaked (imagine if all our browser history would be collected for years and then somehow leaked, that would suck a lot, probably lives would be destroyed)

Yes, completely agree. Good add.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#57

Earlier quoted context omitted.

That would mean they pivot from a hardware company to an advertising company; I don't see that happening myself.

I thought they were a design/branding company -- what proportion of hardware do they make themselves. Again I thought they outsourced [most of] that?

This is really a pedantic point. By your metric, most companies we know today as making “hardware” are not hardware companies because they don’t make every component that goes into their products themselves.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#58

First response: This sounds good, maybe I should consider Apple for my next device? Second response: Was undermining Google the reason he held the speech in the first place?

Also my first response, 'is this just marketing?'. 'Buy apple products, we care about your data. We will help protect it. Encrypt it. Not share it. And block others form trying to get your data' But are Apple as benevolent as they say? Do you trust such a gigantic corporation? Are they colluding with governments instead of just advertisers?

Let's put it this way:

Apples' core business is not to violate your privacy left and right, which probably gives them an edge about the likes of Facebook and Google (at least in my book) in this sphere.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#59
post #53

I read this as "military industrial complex" and was positively surprised to see such a strong sociopolitical statement coming from Tim Cook, then I noticed the article talks about "data industrial complex" and realised this is still tame enough to count as aggressive marketing.

Apple can effect data industrial complex, unlike the military industrial complex. Doing the opposite would be empty posturing.

Re: Tim Cook makes blistering attack on the “data industrial complex”

#60
post #48

Earlier quoted context omitted.

Thirdly, Mr Cook should put some of that $250b cash mountain he sits on to work making this stuff happen. Prove that localized models built on small datasets work. Invest in cryptography and user anonymity technologies. Instead he's just sitting on it like smaug.

> Prove that localized models built on small datasets work. > Invest in cryptography and user anonymity technologies. That’s what they literally do. Much of iOS’s “proactive” features are done on-device, as is things like photos analysis. And most of Apple’s products utilize at least some sort of cryptography and anonymized logging.

Clearly they're not doing enough, if they were, Siri wouldn't have fallen so far behind. I know it's a new and difficult field (I work in it) but it's also one where you could throw buckets of cash at the problem and get better results.
Post reply on HN