Most of this article just lists semi-advanced features that people don't know about. I think that’s Apple’s intention... Having every feature and option up in your face can reduce usability and make simple tasks harder for the average user. Apple wants a product that's easy for anyone to use and that often means keeping non-essential features out of the way. I’d be more interesting in seeing feedback for Apple on how…
I think the points that are well taken are those around identity, relationships and contacts. I've been using iPhones for something like 8-9 years and I didn't know I could specify a contact as a specific family relationship. A while ago when I wanted to configure emergency contact information it took me a google search to figure out that I needed to find the Health app buried on the last screen of the phone. At the…
Relationships is one of the features, to me that feels like Apple ended up building functionality on top of years after the feature was released, but since it was useless for so long nobody ever uses it.
Did you know not only could you specify your relationships, but other people's relationship's as well? I'm not sure if Siri lets you contact people this way ("Call John's mom"), but I wouldn't be surprised if a hidden update to Siri enabled this feature as well.