On the relationship between persuasion and force from a psychoanalytical perspective, Zizek has a nice example showing in what ways persuasion can actually be more
subversive:
>The psychoanalytic concept that designates the short-circuit between the repression and what it represses is the superego. As Lacan emphasised again and again, the essential content of the superego’s injunction is ‘Enjoy!’ A father works hard to organise a Sunday excursion, which has to be postponed again and again. When it finally takes place, he is fed up with the whole idea and shouts at his children: ‘Now you’d better enjoy it!’ The superego works in a different way from the symbolic law. The parental figure who is simply ‘repressive’ in the mode of symbolic authority tells a child: ‘You must go to grandma’s birthday party and behave nicely, even if you are bored to death – I don’t care whether you want to, just do it!’ The superego figure, in contrast, says to the child: ‘Although you know how much grandma would like to see you, you should go to her party only if you really want to – if you don’t, you should stay at home.’ The trick performed by the superego is to seem to offer the child a free choice, when, as every child knows, he is not being given any choice at all. Worse than that, he is being given an order and told to smile at the same time. Not only: ‘You must visit your grandma, whatever you feel,’ but: ‘You must visit your grandma, and you must be glad to do it!’ The superego orders you to enjoy doing what you have to do. What happens, after all, if the child takes it that he has a genuinely free choice and says ‘no’? The parent will make him feel terrible. ‘How can you say that!’ his mother will say: ‘How can you be so cruel! What did your poor grandma do to make you not want to see her?’