Earlier quoted context omitted.
It hasn't hurt their revenues, so they have no commercial reason to do anything about it. In other words - it's a leading indicator. > also explain why the website overall looks so dated in many areas. As pointed out by UX experts "what's good for Amazon is not good for normal sites." https://www.nngroup.com/articles/amazon-no-e-commerce-role-m...
> It hasn't hurt their revenues, so they have no commercial reason to do anything about it. That can't be the explanation. They surely must be aware of it, and surely must be looking forward in time, right? I guess it's possible that everyone there is a moron, but it doesn't seem likely.
I know for a fact from an Amazon employee that they are aware of it. It's more that they don't have a focus on fixing it.