Amazon is worth an enormous amount of money. They can afford to solve this problem. Here's one idea: invite regular amazon users with accounts active for at least > 1 year, who have some kind of verified identity/address, and ask them to become certified reviewers. Give them amazon credits/coupons in exchange for reviews of all the items they've purchased in the last 6-12 months (if they haven't yet left a review for…
Imagine if there was a different site that became known for its highly reliable ratings. It would eat Amazon's lunch and dinner.