181–185 of 185 posts
all adtech companies do this by the way.
That's not a good excuse.
Hauling Facebook's CEO into legislative inquiries worldwide totally misses the Mark. Masquerading Facebook as the Face of this reality is totally disingenuous and more of a reflection of discomfort and fatigue people already had with that service than a genuine expression against the data brokers.
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Facebook. More money.
I don’t follow. How would FB profit from showing you an inflated number of plays? Are you paying them for plays?
Well, they look good to the company and the bosses eat up the voodoo science they are preaching.
I've yet to ever see true ROI or accurate numbers of any kind coming out of Facebook or Instagram for content or marketing campaigns. Instagram is mostly a bot problem. Facebook has loose impression and view numbers. YouTube hasn't ever been a red flag in my experience, but I've never been involved with any ad work there, just content.
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I don’t follow. How would FB profit from showing you an inflated number of plays? Are you paying them for plays?
Inflated efficacy of Facebook as a platform.
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Agreed with you there, to some extent the fraud rate is already "priced in". What I mean is actually this: Google, Facebook, etc. are opaque about fraud, to the point of misreporting metrics in Facebook's case. Let's say hypothetically that the advertiser had an oracle for whether any individual ad view was fake. I'm pretty sure the advertiser would be paying less. That difference is what I meant by bearing much of t…
The fraud rate is only priced in if every member of the auction has that oracle though right? Otherwise, they are unaware of the fraud and bidding as if their isnt. Inflating the ad price
If only one bidder could tell the difference, that bidder might just buy fewer ads because ROI estimates will be lower, so fewer ad buys would look like positive ROI. Of course, that's under the assumption that fraud inflates performance metrics, but I think that's a pretty safe assumption.
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You should check server hits not Google analytics. From my experience analytics didn't track many visitors. For example cloudflare reports 1000 unique users, GA only 300 to 500.
Anecdotally, even a lot of non technies in my life are starting to install browser extensions to stop ad spying.