As a cancer survivor, using the example of someone spying on your cancer.org visit as a motivation for encrypted SNI seems a bit excessive and insensitive. There are definitely more neutral ways of motivating eSNI than invoking the fear of a stranger finding out you or a loved one has cancer. Shame on Mozilla.
Yet, those examples are useful because they prevent people dismissing the arguments because `people shouldn't be doing that anyway`. That is, no-one wants to keep people from going to cancer-related websites. This is very different from e.g. porn or STDs. I guess perhaps the exception are the nut-cases that believe people getting cancer `deserve it` because otherwise it wouldn't be part of gods plan. But luckily very few people consider those opinions relevant.