81–90 of 185 posts
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> Facebook lured advertisers by inflating video ad-watch times: lawsuit > Revenue and users are both increasing year over year. They wouldn't lie, of course.
You don't seem knowledgable about quarterly earnings reports.
On a side note, if you use instagram, I'm not sure if you've noticed, but literally every 3-4 pictures is an ad now. It's so annoying, they're completely ruining the experience and it affects my retention rate and my will to come back.
Just as a point of reference, as a very infrequent Instagram user (Maybe once a week, often much less) I have yet to see a single ad. So it seems like they scale the amount of ads they show depending on how heavily you use the service.
On a side note, if you use instagram, I'm not sure if you've noticed, but literally every 3-4 pictures is an ad now. It's so annoying, they're completely ruining the experience and it affects my retention rate and my will to come back.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
For example cloudflare reports 1000 unique users, GA only 300 to 500.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
I do this a lot on Wikipedia on my phone. My workflow is to open a new browser tab (Wikipedia is the homepage) and hit the magnifying glass in the corner to search. But shortly after the page loads, it reconfigures itself so I end up hitting a link to somewhere else. (Wikimedia, I think.)
It is incredibly annoying.
The equivalent on a desktop is a badly behaved site (such as... gmail) which first loads a bunch of stuff and then, only then, focuses a text field, so you end up typing the second half of your password into the field that just got focused.
I am not in favor of letting webpages suddenly adjust their own layout or move your focus once they've already loaded or you've already picked a focus.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
> they are legitimate clicks, but people are probably clicking the image in the tweet to expand the tweet or image, not expecting it to take them to a different site. As soon as they realize they’ve just clicked an outgoing link, they go back or close the tab before our site and Google Analytics script even has time to load. I do this a lot on Wikipedia on my phone. My workflow is to open a new browser tab (Wikipedia…
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A billion dollar business relying such a shallow dark-ui technique for it's main source of revenue. The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them. I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing". And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market t…
I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
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> they are legitimate clicks, but people are probably clicking the image in the tweet to expand the tweet or image, not expecting it to take them to a different site. As soon as they realize they’ve just clicked an outgoing link, they go back or close the tab before our site and Google Analytics script even has time to load. I do this a lot on Wikipedia on my phone. My workflow is to open a new browser tab (Wikipedia…
What’s the mobile vs computer demographics here? Me thinks twitter is telling a little twattle.
> I do exactly that behavior all the time.
> Can't disagree with Twitter's reasoning there, anecdotally I myself have done that many times.
> I spoke with a someone recently who uses gmail on his Android device. An ad at the top that resembles an email appears about a second after his real emails appear, timed perfectly to interrupt his attempt to tap and read his first email. Of course he immediately goes back if he makes the mistake
> I watched them every single night often multiple times accidentally click the ads that load above on youtube (about 1 second delayed, perfectly as they went to click). They would of course always click back once they noticed it
It happens all the time. This is an issue with dysfunctional webpage design/layout.
All numbers from advertising are wrong.
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I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
I too can support with anecdotal evidence for that (my wife). One of her habits is browsing Facebook ads and she end up actually buying stuff from those sites.