Analytics services: should I pay?

#1

Post by hiesenburg » Sat, Oct 23, 2010, 1:49 PM UTC

Are there any analytics services I should be using other than google analytics? Which are worth paying for?

Re: Analytics services: should I pay?

#2

Post by knoxos » Sat, Oct 23, 2010, 2:04 PM UTC

I can recommend the open source pendant http://piwik.org/. You can install and operate it on your own servers easily and all data is stored on your machines.

Re: Analytics services: should I pay?

#3

Post by knoxos » Sat, Oct 23, 2010, 2:05 PM UTC

If you're looking for a paid analytics service then Webtrends service might be a solution for you: http://www.webtrends.com/

Re: Analytics services: should I pay?

#4

Post by vanelsas » Sat, Oct 23, 2010, 2:21 PM UTC

If you want mobile social analytics then try www.pinkelstar.com

Re: Analytics services: should I pay?

#5

Post by patio11 » Sat, Oct 23, 2010, 2:32 PM UTC

If you sell stuff or if a conversion to user reliably generates revenue, you should almost certainly be using Mixpanel or Kissmetrics for funnel analysis. Squeezing the problems which you don't know exist out of your checkout funnel, signup funnel, first user experience, or viral invite funnel is worth your weight in gold. A client of mine is currently prepping a blog post about their experience. It is an epic tale of sorrow and redemption... or just making a ton of money squashing usability issues no one knew existed.

I also pay for Clicky as a backup to Big Daddy G, and am going to try out GinzaMetrics in more depth one of these days.

Re: Analytics services: should I pay?

#6

Post by white » Sat, Oct 23, 2010, 2:44 PM UTC

patio11 wrote: post #5

If you sell stuff or if a conversion to user reliably generates revenue, you should almost certainly be using Mixpanel or Kissmetrics for funnel analysis. Squeezing the problems which you don't know exist out of your checkout funnel, signup funnel, first user experience, or viral invite funnel is worth your weight in gold. A client of mine is currently prepping a blog post about their experience. It is an epic tale o…

Can't you do the same with Google Analytics?

Re: Analytics services: should I pay?

#7

Post by patio11 » Sat, Oct 23, 2010, 2:59 PM UTC

white wrote: post #6

patio11 wrote: post #5

If you sell stuff or if a conversion to user reliably generates revenue, you should almost certainly be using Mixpanel or Kissmetrics for funnel analysis. Squeezing the problems which you don't know exist out of your checkout funnel, signup funnel, first user experience, or viral invite funnel is worth your weight in gold. A client of mine is currently prepping a blog post about their experience. It is an epic tale o…

Can't you do the same with Google Analytics?

Google Analytics is the Excel of metrics: it can be used to do all sorts of things. That doesn't mean it is always the best choice.

Re: Analytics services: should I pay?

#8

Post by cfitzpatrick » Sat, Oct 23, 2010, 4:45 PM UTC

SWIX focuses on social media metrics... http://www.swixhq.com

Re: Analytics services: should I pay?

#9

Post by coryl » Sun, Oct 24, 2010, 12:11 AM UTC

Whats your product?

Re: Analytics services: should I pay?

#10

Post by executive » Sun, Oct 24, 2010, 1:06 AM UTC

Omniture is worth it if you are doing at least 10 million UVs a month. Great for the Comscore plugin if you are counting on high volume ad buys.