Facebook lured advertisers by inflating video ad-watch times: lawsuit
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Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#2I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks.
I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#3Facebook could still be doing it... There is no third party auditor of their ad analytics. And you can't create one either, because you can't scrape a walled garden like Facebook the way you can scrape the internet.
The only thing that's true is the data you are measuring yourself, which would be web traffic, conversions etc. Although it's not inconceivable that a fraudulent actor would send bit traffic with (e.g. Facebook) referrer tags to your site to make you think you were getting greater reach with your ads than you were.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#4I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
I personally suspect that’s why Twitter has failed to deal with their bot problem, fixing it would make their usage metrics plumit.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#5Gotta hand it to Facebook, at least they’re consistent with one thing: being deceptive.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#6Facebook could still be doing it... There is no third party auditor of their ad analytics. And you can't create one either, because you can't scrape a walled garden like Facebook the way you can scrape the internet. The only thing that's true is the data you are measuring yourself, which would be web traffic, conversions etc. Although it's not inconceivable that a fraudulent actor would send bit traffic with (e.g. Fa…
I wonder if you can reproduce the inflation by ultra-targeting a number of hand picked users.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#7I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
google can't even get analytics to agree with their advertising platforms
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#8I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
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Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#9I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
Bots exist, but is it Google's fault? Fake views are often bought by site owners wanting to get more profit.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#10I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
I personally suspect that’s why Twitter has failed to deal with their bot problem, fixing it would make their usage metrics plumit.
Also the reason why reddit went through the redesign. It lets them hide ads in the infinite scroll and pretend that people looked at them.