Assange and his band of techno freedom fighters are doing something not so different from launching a major startup against a flood of large entrenched competitors. It's very similar in that they need to cross a chasm and seize their audience against many odds. There are many software technology, product development, marketing and PR aspects we can learn from here. And the cause, well, we may not all agree with the c…
From what I've read, Assange is into ego-gratification, not idealism.
Straight outta the Karl Rove playbook. Don't play defense, attack attack attack.