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Ask HN: Simple little business - what should I call it?
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Re: Ask HN: Simple little business - what should I call it?
#92UnPackage.com With spelling of Un-Package in normal copy and also buying Un-Package.com to redirect. Probably get Un-Packages.com and UnPackages.com too until you're sure whether you want the verb or the noun as your main focus. ----begin sample copy---- Introducing Un-Packages -- a greener, easier, and more lucrative way to get rid of things you don't want. It's just as fun and easy as buying something online, but i…
I'm torn here - the branding person in me loves unpackage [though sadly the .com isn't available]. The businessman says box2cash is going to appeal to the mass market and be memorable. Copy - simply brilliant.
I'm biased, but here are my thoughts in response to your dilemma. Feel free to disregard this opinion, but I enjoy talking about these things.
Your target market as I understand it is not strictly the mass market as such. You are aiming for people with relatively valuable disposables. With slightly more subtle branding, you can include those people who reducing the amount of boxes you get with old magazines and assorted housewares in them.
Living in the States, box2cash.com would be anything but memorable to me. You see cash4gold, work4you, cash4you, ezcash and such regularly. They are almost always low-end pawnshops, title loan, or work-from-home MLM operations.
On the other hand, "unpackage" is kind of cute, not too big of a reach, and has an obvious story to it that sticks once you hear it.
I can much more easily imagining myself telling a friend to consider trying Un-Package than to go to box2cash.com.
More importantly, I can easily imagine my mother sharing the idea of Un-Package in a way that's on-point with your value proposition rather than in a way that sounds like a recycle bin. Instead of, "You put stuff in this box, and they come haul it away and give you money," she'd probably say, "It's an easy way to sell stuff you don't need anymore." You're in the commerce business rather than the hauling business. Valuable and high-end rather than another trash service with who-knows-who showing up.
Again, I'm biased. I think either one could work for you. :)
Edit: Just saw that some of these domains aren't currently available. Sorry about that.
Re: Ask HN: Simple little business - what should I call it?
#93Follow my progress on Twitter: @box2cash (I'm not dead set on this name at all, I just need something to go at)
I'm in lockdown over the weekend working on this.
Re: Ask HN: Simple little business - what should I call it?
#94Earlier quoted context omitted.
Coloured cardboard boxes cost a surprising amount extra (almost double). BrownBoxAway doesn't have the same ring to it. MagicBoxAway is pretty good though.
Yes, but they look so sleek. Seriously, people will judge the trustworthiness of your company by the appearance of your boxes and the quality of your branding. I don't know the costs of the cardboard boxes you're looking at, but I suspect that the price difference might be worth it. Add a simple logo and you'll be golden. ...I like the 'redboxaway' because the color is the brightest, and because red and box are the s…
To give an idea of price for boxes (a random fact, but maybe useful). A double-walled cardboard box measuring 18" x 12" x 12", with a logo and text in one colour, costs around 90p when ordering 1,500 at a time. They are suprisingly expensive. And that's with me collecting from the factory.
Re: Ask HN: Simple little business - what should I call it?
#95Interesting, I've recently been doing something similar with friends and family but with a charitable twist...
They donate their unused electronics (iPhone, Blackberry, iPods, etc) to me and I give them away to people who need them in exchange for community service hours.
The goal is to get people involved with the community as well as recycle used electronics that would otherwise sit in a drawer for years and eventually wind up in a landfill.
So far I've used craigslist to give away an original 5gb iPod, iPhone 3g and 15" Macbook Pro battery in exchange for ~40 hours worth of community service (Habitat for Humanity and soup kitchens).
I've been tossing around the idea of turning this into a non profit so that donations can be tax deductible. It would be nice to have a monetary incentive to donate used electronics in addition to the feel-good karma incentive.
Right now I'm wrapping up a few projects and hope to dig into this idea a little deeper in the next week or so (come up with a name, look into what it takes to become a 501(c)(3), list some more items that have been donated, etc). When I do that, I'm definitely going to refer back to this thread for some ideas!
Re: Ask HN: Simple little business - what should I call it?
#96Earlier quoted context omitted.
Yes, but they look so sleek. Seriously, people will judge the trustworthiness of your company by the appearance of your boxes and the quality of your branding. I don't know the costs of the cardboard boxes you're looking at, but I suspect that the price difference might be worth it. Add a simple logo and you'll be golden. ...I like the 'redboxaway' because the color is the brightest, and because red and box are the s…
To give an idea of price for boxes (a random fact, but maybe useful). A double-walled cardboard box measuring 18" x 12" x 12", with a logo and text in one colour, costs around 90p when ordering 1,500 at a time. They are suprisingly expensive. And that's with me collecting from the factory.
90p ~~ $180... For a single box?! I can get them cheaper at Staples, though not in bulk. Who's your supplier?
Re: Ask HN: Simple little business - what should I call it?
#97Earlier quoted context omitted.
To give an idea of price for boxes (a random fact, but maybe useful). A double-walled cardboard box measuring 18" x 12" x 12", with a logo and text in one colour, costs around 90p when ordering 1,500 at a time. They are suprisingly expensive. And that's with me collecting from the factory.
90p ~~ $180... For a single box?! I can get them cheaper at Staples, though not in bulk. Who's your supplier?
£0.90 = $1.41. You sure they're cheaper in staples? Here's Staples prices in the UK [1] - £3.99 for a box of the wrong size, but roughly the same volume. And ours are printed for £0.90.
[1]: http://www.staples.co.uk/office-supplies/shipping-cartons-ma...
Re: Ask HN: Simple little business - what should I call it?
#98Earlier quoted context omitted.
90p ~~ $180... For a single box?! I can get them cheaper at Staples, though not in bulk. Who's your supplier?
£0.90 = $1.41. You sure they're cheaper in staples? Here's Staples prices in the UK [1] - £3.99 for a box of the wrong size, but roughly the same volume. And ours are printed for £0.90. [1]: http://www.staples.co.uk/office-supplies/shipping-cartons-ma...
I'm sorry, I saw the 'p' and thought Pound not Pence. Excuse my ignorance of British currency notation.
Re: Ask HN: Simple little business - what should I call it?
#99I am interested in your business idea, but by the time you get it off the ground, I'll have thrown most of my shit away, since I'm moving. :/
Re: Ask HN: Simple little business - what should I call it?
#100Earlier quoted context omitted.
This is not a serious suggestion, but you could do a play-on-words for "Put your junk in my trunk"...
Yeah, put your junk in my trunk would be a very sensible name here, and wouldn't raise any eyebrows at all! I guess junk is tits?
>put your junk in my trunk would be a very sensible name here
Was that irony? Sounds like a euphemism for anal sex to me (UK).