"Unlike most companies in the tech space, paying engineers is one of Google's smallest expenses."
According to here https://www.quora.com/How-many-software-engineers-does-Googl... there are ~28,000 engineers in 2014, which paying at 120,00 a year (glassdoor) would be... $3.3 billion a year? And this was 2014, and doesn't include stock compensation
Don't get me wrong - there are definitely problems with protobufs. But this post is citing a lot of stuff to back itself up that doesn't add up.
Also, required vs optional - definitely only optional, there should be nothing required. So I flat out disagree with that one.