Earlier quoted context omitted.
It really does come down to status. Apple isn't really a computer company anymore, it sells "Luxury Goods" and gets the same sort of value boost you see in diamonds, Rolexes, and Armani suits. This isn't to say the components are trash, but if you removed the cachet of the brand, and the lock in afforded by OSX and iOS, you wouldn't see nearly the current stupidity.
As much as I think this is true, many people around me have macs, especially non-gamers and non-tech savvy people, so it's not that much of a niche.
I'm saying uninformed people don't first buy Apple based on specs, they buy Apple because of brand recognition and 'fanciness'