Can someone explain to me what the big draw was for Hortonworks or Cloudera? Working as a lead in a small team that deals with a colossal amount of data (human genomics), it was always easier for us to hand roll deployments with terraform/ansible in either baremetal or OpenStack environments. In the public clouds like AWS we are using the managed services like EMR. The whole sales pitch I've always got from either ho…
(those were quickly googled, apologies if i got any dates wrong)
timing is important. cloudera had good, early timing and looked promising because of it. you are right that EMR definitely hurt all the other hadoop vendors, though i think people overestimate how comfortable big enterprises are with moving to public cloud. way more comfortable today; back then everything was a lot less certain. cloudera's name is unfortunate given they never got anything cloud-based successful, maybe they'd be in a better place now if they had.
but some of the key technologies you suggest as better options came 4-6 years later. that's 4-6 years of providing value, gaining traction, and building a committed customer base. 4-6 years is a long time, and even with how slow many enterprise projects run, more than enough to get entrenched, build tooling that makes a bunch of stuff easier, build mindshare, etc.
> Have I missed out on some cool stuff?
stuff that makes companies money doesn't always look cool.