I think it’s probably possible to model credit-worthiness according to search history and site use patterns. Google’s partnership with Mastercard could be something to do with that. What would be particularly irritating is if Google start showing credit offers next to product ads. Eg you look at an advert for a new iPhone and google then lets you know Mastercard will give you an immediate credit line for an impulse p…
"even if your business doesn’t have a large loyalty program, you can still measure store sales by taking advantage of Google’s third-party partnerships, which capture approximately 70% of credit and debit card transactions in the United States"
Who knows what other 3rd party data they correlate...