Earlier quoted context omitted.
What I don't understand is does it really cost a company like WD that much to license or just buy already manufactured chips? It would seem taking risks on new architectures, and all the extra development time (both chip and tooling) would far outweigh the cost of just licensing arm. Can someone explain the economics of it all? Don't get me wrong, I am all for a free competitor to ARM's near monopoly on the mobile em…
I think the issue is really just one of scale. If you ship 400M drives a year (as the global hard drive industry did last year), a cost savings of $1 is a lot of money that goes into your pocket/R&D. If you're making 10000 of something, making a custom chip is almost certainly going to cost you a fortune; if you're making tens or hundreds of millions of something, that cost gets amortized very quickly, I imagine. If…
"Can't you do that in software?" 50M units later you understand the reason why that hardware guy made your life a living hell for two weeks just before release, because what he did saved ten cents on the motherboard and at scale that's real money.