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Apple brings App Store to Mac OS X

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Re: Apple brings App Store to Mac OS X

#3
It will be interesting to see how well it does on Mac OS X. I doubt it will bring in the same number of new developers as iOS did, but I imagine it will bring in a nice chunk of new revenue for Apple and hopefully help some indie dev shops reach some more customers.

Re: Apple brings App Store to Mac OS X

#6
One thing that's always been really annoying about Mac apps has been the lack of an update system. Most Mac apps check for updates on launch, which is spectacularly annoying, since you're being prompted on the update right when you're most wanting to use the app, and it makes it really hard to make sure you're up to date (since you'd have to manually cycle through your Applications folder).

Compare this to Linux package managers, where a simple "sudo apt-get yada yada" line or two updates everything on your system, whether first party or third party.

Insofar as a Mac App Store solves that problem, great.

Re: Apple brings App Store to Mac OS X

#7

Here is my big question: "How do I move existing customers to the app store version of the software without making them purchase it at full price?"

The bigger question I have is: why would you/anyone move them at all? If you're already selling for OS X and have an avenue for updating your app, are you really going to give up 30% of your revenue to Apple for the same-old? This only works on the iPhone because it's the only way to get software on the device. Unless that's the next step...

Re: Apple brings App Store to Mac OS X

#8
I think we'll begin to see a ton of improvements to both App Stores once the Mac App Store is open for submissions, namely: bundles (see iLife), more/unlimited promo codes (for transitioning users from non-App Store to App Store), and customizable "developer" pages (rather than just a list of apps).

Re: Apple brings App Store to Mac OS X

#9

Here is my big question: "How do I move existing customers to the app store version of the software without making them purchase it at full price?"

How many customers do you have? I imagine most of the backend powering this will be the same as for iOS, so you can do a couple of things:

1. Give out promo codes. IIRC, you get 100 codes per app version, so if you've got a lot of customers this isn't really feasible.

2. Discount the product for a given time period (ie the first 24 hours you're live) and blast out an email to existing customers. In the backend, you can even set automatic price changes so you don't have to go and manually change it back.

3. Release a new version. Customers are used to paying for major updates. If you give existing customers discounts on updates, see #2.

This brings up another question. In iOS, there is no good way to charge for an update - user buys once and gets free updates for life. Will they change that with the OS X App Store?

Re: Apple brings App Store to Mac OS X

#10
the big question is whether the App Store will become the only allowed way to get software onto a Mac. Anybody heard anything? If they disallow all the historical ways I suspect there will be an exodus of disgrunted developers, many going to Linux.
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