The Art of Political Manipulation by William H. Riker
Get Out the Vote by Donald P. Green and Alan S. Gerber
261–270 of 281 posts
The Art of Political Manipulation by William H. Riker
Get Out the Vote by Donald P. Green and Alan S. Gerber
In econometrics / empirical social science: - Mostly Harmless Econometrics by Joshua Angrist and Jorn Steffan Piscke - Causal Inference for Statistics, Social, and Biomedical Sciences by Guido Imbens and Donald Rubin - Data Analysis using Regression and Multilevel Models by Andrew Gelman and Jennifer Hill
You will benefit from reading Pearl/Glymour/Jewell: Causal Inference in Statistics. A Primer (The contrast to Imbens and Rubin is crazy)
Image Processing: "Digital Image Processing", Gonzalez and Woods. Comprehensive coverage of principles, well written, practical w/ useful examples yet well grounded in signal processing and engineering principles. Complemented nicely by a version of the book rich in examples solved in MATLAB (co-author Steve Eddins).
It's remarkably complete for its size. The level of detail is just enough that you can refresh or understand a topic, without drowning you in equations. The referencing could be better, but the main papers are called out.
Earlier quoted context omitted.
This is it. And you're completly right - self proclaimed marketers reduce marketing to tools of one of the areas of marketing like you said : Promotion/Communication . SEO, PPC, Content Marketing, Influencer Marketing, Social Media Marketing... the list goes on... are just tools. They serve part of 1/4 of what marketing is broadly speaking. Now I'm not saying those shouldn't be areas of expertise - they should! But a…
Let's not forget a keen ability to subtly lie and confuse people. Very important in marketing.
If there's a need for a brand to lie then there's something wrong or missing - and that's not sustainable in the long run.
Plus, you shouldn't expose your brands to liability - for example that's why all big brands have their advertising communication evaluated by legal departments. It will not go live if legal doesn't approve it.
For Linux / Unix things, APUE is standard one, and pretty nice.
Am not an expert though.
Computer Graphics: [1a, 1b, 1c] Computer Graphics, Principles and Practice Series [2] Physically Based Rendering [3] Real Time Rendering --- [1a] https://www.amazon.com/Computer-Graphics-Principles-James-Fo... [1b] https://www.amazon.com/Computer-Graphics-Principles-Practice... [1c] https://www.amazon.com/Computer-Graphics-Principles-Practice... [2] https://www.amazon.com/Physically-Based-Rendering-Theory-Imp... [3]…
Do you happen to know of any resource that provides a good mathematical foundation directed at computer graphics?