Earlier quoted context omitted.
> But sometimes you need to engage people at a more personal level than just science and statistics... Now I don't know if I would write this off as simple "emotion". Obviously, "emotion" is probably part of it, but so is "social pressure", etc as you point out. I'd probably summarize that collection of factors as "Ideology". Convincing people to change their minds is likely one reason that ideology is actually usefu…
Traditionally ideology is more often cast as a reason people cannot understand the implications of facts staring them in the face.
It's the reason people ignore facts. And the reason people change their minds.
Just to sharpen the point, think of it this way, ideology can make you "change your mind" and start believing things that have absolutely no basis in fact.