What's facebook's boiling point? My guess is they'll respond, they'll no longer use 2FA #'s for ads, the damage will have been done, and 99% of the population won't know any of it occurred. We'll repeat this cycle when a fresh revelation occurs months from now, as facebook continues to test how much they can leverage for more ad revenue.
But none of it is actually slowing FB down. Its biggest dip in value came from decelerating growth and spending to make FB more user-friendly, so there's a clear disconnect between shareholder incentives and those of the general populace.
On top of that, most people remain unaware that FB owns both WhatsApp and IG, and while the departures of their top brass have made waves in these circles, it's not a concern for most.
I don't see FB's dominance relenting any time soon, though I wish it would.