Brian Acton or anyone else feeling guilty about their ad-tech wealth: use your winnings to lobby for a federal privacy bill that is as strong and comprehensive as GDPR (and other EU privacy regulations). The industry is moving to enact something that maintains the status quo [1]. [1] https://www.nytimes.com/2018/08/26/technology/tech-industry-...
Or don't use your winnings for lobbying for new laws heaped on everyone. Instead, use them to build what you consider the ideal, give grants to promote your principles, finance populace-educating groups, fund pro-privacy thinktanks/projects/foundations, etc. Please don't waste money or time on heavy-handed government internet intervention.
All while you "give grants to promote your principles, finance populace-educating groups, fund pro-privacy thinktanks/projects/foundations, etc." there will be other corporations and interest groups who spend time and money on "heavy-handed government internet intervention" that will ultimately affect you.
At the end of the day, what you can do or not revolves around politics and policy; not economic markets. This includes, in case this needs reminding, property rights that make market dynamics possible to begin with.
In truth, .gov >> .com, and by pretending it is otherwise - and acting like it is - you let yourself and your country (which I presume is the US) be manipulated by those who know better and put their $$$ towards whatever their goals are.
https://www.ted.com/talks/lawrence_lessig_we_the_people_and_...