Earlier quoted context omitted.
Pre-Facebook, WhatsApp's monetization strategy has been to charge users a nominal fee for usage ($1/year). And $1/yr with 1B users doesn't justify the price tag for Facebook. So Facebook wanted to introduce advertising. PS: I'd be happy to pay them $1/month because a significant part of my communication happens over WhatsApp. The challenge is $1/month is probably too pricey for most of their user base.
The challenge is $1/month is probably too pricey for most of their user base. I was born and raised in a third world country and 99% of my family and friends still live there. Our GDP per capita is around $1,000 (yearly figure). I know people with children who make no more than $150 per month and cannot afford their own apartment. I know people who make even less. I know people who live in villages and probably have…
It would be more valid to compare it to carrier text messaging fees, which was the arbitrage opportunity they exploited. But that opportunity is mostly gone now that everyone has smartphones. If WhatsApp charged $2/month they would face the same challenge from upstart apps that carriers faced from WhatsApp.