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Ask HN: How to split equity

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Re: Ask HN: How to split equity

#31
A mentor once asked his entrepreneurship class "How do people decide what a business is worth?" People threw out Cashflows, asset value, and other thoughts. He disagreed: to Ken a business is worth only what people are willing to pay for it.

It seems you are in the same boat: they are worth what they feel is fair.

All this to say that I have never heard of a uniform method. It's all up to negotiations for your team.

Re: Ask HN: How to split equity

#32
Since you are in the early stages, go with 1/3 each, anything else will potentially cause a lot of headaches down the road.

Having equal equity creates a healthy environment where everyone feels that they should put in as much work as they can. If the others have less equity than you, they probably won't be as motivated as you are. And even if they were, you'll likely start to question whether they are working hard enough, whether they really want the company to succeed etc. This will cause a lot of unnecessary tension.

So I think you should bite the bullet, give up some equity in exchange for better odds of succeeding.

Also, some kind of vesting may be a good idea if you don't trust you cofounders enough yet.

(I was in a somewhat similar situation like you about a year ago, went with 1/3 each and I'm still very happy with that decision.)

Re: Ask HN: How to split equity

#34

Earlier quoted context omitted.

Why not?

It assumes you can decide on a list of tasks now and then just menially perform those tasks for the next few months. That's not how it works.

Ok, then don't make it tasks but measurable goals.

"We should have 100 signups." "We should have a first paying customer."

And so forth.

Re: Ask HN: How to split equity

#35
Why not:

51 : 24.5 : 24.5

One person in control. Without the design, programming etc. there is no company. Those whose work will benefit the company down the road should be rewarded with equity that can be cashed down the road.

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