I dont get it, he should be extremely happy by what they did. Free advertising, free traffic, its like getting a nr 1 result Google. All i read here is, get a lawyer. He should be celebrating.
Free traffic for what? He will have to foot the bill for image hosting + generation. No other part of the website can be discovered, let a lone an advertisement or donate button displayed.
The only thing he got was being able to write this blogpost about how apple uses his service.