Facebook Is Letting Job Advertisers Target Only Men

Post by j16sdiz » Wed, Sep 19, 2018, 4:34 AM UTC

nateberkopec wrote: post #44

patmcc wrote: post #7

I'm a bit mixed about this; it is clearly discriminatory to publish a job ad that says "women need not apply", but it doesn't feel inherently discriminatory to advertise a job in, say, "Men's Health" but not "Cosmopolitan" magazine. Or to advertise on a particular television channel or program (whose viewers may not match the population at large). That's just how advertising works. Is that crazy? Would this be differ…

> Would this be different if, for example, Facebook was targeting people for job ads based on "people who like action movies" or "people who like romance novels" (I'm stereotyping here, but just assume you pick a category that ends up being a decent proxy for gender)? No, this would still be illegal (in the US, anyway). The only difference is that Facebook wouldn't be aiding/abetting an illegal hiring practice. Emplo…

Post by j16sdiz » Wed, Sep 19, 2018, 4:42 AM UTC

Post by bduerst » Wed, Sep 19, 2018, 4:46 AM UTC

pteredactyl wrote: post #89

JamisonM wrote: post #73

Earlier quoted context omitted.

The law says that it is "sexist" (i.e. discrimination) to target advertising in a way that denies qualified women the opportunity to apply for a particular job. In the end the net result of targeting only men is the same as refusing to hire women, it denies otherwise qualified women opportunities that they are deserving of. That this has a cost is understood by those who wrote the law, they decided those costs are wo…

Which law specifically states what you say? It's one thing to target a gender in your advertisement. It's another to deny someone a job based on their gender.

Post by briandear » Wed, Sep 19, 2018, 5:02 AM UTC

WillPostForFood wrote: post #116

mcny wrote: post #113

Earlier quoted context omitted.

> a recruiter can statistically prove that the most efficient use of their advertising dollars to hire for a coal mining job is by targeting only men, 1) is it sexist and/or unethical, and 2) should it be legal? I put this at the same level as only hiring women to teach elementary school. Yes, it is sexist and uneducated. No, it shouldn't be legal.

What if you spend the same amount of money but create separate ads targeted at men and women? What if you are trying to get more female engineers at your company, and want to target women?

Post by mantas » Wed, Sep 19, 2018, 5:09 AM UTC

bduerst wrote: post #122

mantas wrote: post #104

Earlier quoted context omitted.

Advertising on one platform for one gender doesn't mean the job is only for one gender. And if job was open to one gender only, there're already laws against that... Saying that "FB is not a single gender platform" is like saying that "Higher education is not a single gender platform".

Recruiting only from Barnard doesn't mean that job is only for one gender either. You're missing their point about using limits on the market supply to discriminate for a job - i.e. even if that job is "open to all", but you've limited applicants to one gender.