Startup #1: I was trying to build a location analysis tool after seeing some crappy software being used at work and charging us a crap ton of money for it. Roped my friend but also found someone completely random based on skill set. The dynamics of the team didn’t work out and we didn’t fully align on which direction to go. We also didn’t have access to the data we needed and we might have also gone after the wrong customer segment. We had ZERO experience in commercial real estate and we quickly found out that whilst our tool is useful, it’s not something the industry cares too much when it came to making deals (read nice-to-have but not hair on fire problem)
Startup #2: Born out of my own frustration with startup #1, decided to try and scratch my own itch with CRM software. At this point, it’s just me as my partners all went back to their full time jobs. Money was good and they have families. CRM is hell competitive and even more so with HubSpot in it. Everyone I spoke with had so many needs and I wasn’t able to focus on something pressing. Worked with a startup to build out a roadmap but they were not 100% invested in the product and was just trying to help.
Startup #3: Off the back of a trip to Hong Kong, I came across a very useful concept of having a mobile phone in your hotel. Tried to replicate it but met many roadblocks in terms of getting contacts, scalability of the idea within North America.
Going on startup #4 now, this looks to be a lot more promising after incorporating everything I’ve learned from the previous failed items:
- Tech is the least important issue. Usually, you can build the tech. It’s figuring out whether people need it that’s key
- Contacts, network and communication can be quite powerful. Having people who know the domain space in helps to become a great sounding board.
- Go deep with knowledge. Being a startup, you need to have some form of credibility for people to trust you and your company. Previously I had high level expertise but nothing deep enough that says I know the problems you’re solving, mr. customer. Of course you can build up that knowledge but that will take time
- Time is the most precious component. Focus on what matters, validate and think about the tech and optimisation after