This may go down in history as the most amazing (and maybe most expensive) art project of all time. I am just flabbergasted; this is astounding. I sincerely hope that the BFR comes to fruition in the way SpaceX has been billing it, and reasonably close in terms of timeline.
This is an "art" project because of the media/domains involved, but it's not an art project. It's very low-brow, but not the sort of independent low-brow that bursts with charm and zeal. It's too transactional, too structured, too contextualized, and too eagerly public. At best, this sort of big-money, one-off commission leads to the Teleharmonium and EPCOT and the Saatchi gallery, not Schiele or Baraka or I-Be Area.…
Great art transcends its origins, no matter what they are. Indeed, perhaps art is made greater by transcending its origins, just as it is by transcending the limitations of its form. The art created by this project probably won't be great, because most art isn't great. But it certainly could be. And, if so, your a priori dismissal of it will look about as informed as a contemporary renaissance critic dismissing a masterpiece as just another piece of church-funded propaganda.