Windows lacked the fit and finish of the Macintosh. But it didn't matter. Because there were hundreds of Windows machines whereas there was only a few variations of Macintosh, all controlled by the same company and priced at a premium. Windows is priced at a premium, you just don't feel it because the cost is rolled into the cost of whatever piece of kit you just bought. Is our memory so shallow as to forget the anti…
As I understand it, OEM costs for Windows are a small fraction of retail. Computers offered with no OS, FreeDOS or Linux rarely cost less than the same machine with Windows. This holds true both with major manufacturers offering a choice of OS on their products and with generic laptops sold under several brand names (compare System76, which sells laptops with Linux to Sager, which sells some of the same machines with Windows). In most cases, the cost is offset by bundling trialware, so you don't actually pay for Windows at all.