> Let the receiver evaluate the information
This ignores one of Google's primary missions. As jlebar posted in a different comment
> evaluating trust on the internet using computers (call it AI or not) is literally Google's core competency.
This idea that we should pretend as if there is no problem to solve seems incredibly strange to me. Particularly when we know unreliable information is being weaponized by bad actors to influence entire populations of people. This is a very real problem which needs solving.
Humans have limited time for research and we value reliability. Consider all of the hype around the recent severe decline in trust of authenticity and reliability of products purchased through Amazon. We tend to prefer shopping at places where we know the products we purchase will be of a certain standard. We go to trusted sources (as amazon was previously) because we don't have the time to carefully evaluate each of the many many items we purchase every week. We choose a store we trust will have already done that quality check.
It seems as if Google believes it is important for it's business that the information it prioritizes has a certain quality or reliability level. Google prefers their information be more like a Target store than a back alley tent. And if the amount of people who shop at Target stores over back alley tents is any indicator, I'm guessing Google is probably on to something.
I'm certainly skeptical about who should be able to decide what is "true" on subjective issues, but I don't see how we can pretend as if there isn't a very real problem of actual provably false information being weaponized.
I for one am fairly busy and just as I don't have time to do a deep dive of research into whether or not the shampoo, deodorant, milk, cereal, orange juice, whiskey, dish soap, cold medicine etc etc etc are fake; I also don't have time to deep dive research if the 30+ articles I skim everyday are provable outright lies. Not only don't I have the time, I don't necessarily have the inclination.