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I'd like to respond, as a developer on the Brave project. We don't simply replace ads with other ads. The entire ad landscape has been co-opted by those who aim to collect as much data about you as is possible. Over 600 million devices were running some form of ad-blocking software in 2017, and that was an increase of 30% from the year prior. This number keeps growing, year over year. Something has to be done. Users…
I'm curious, do you have any evidence that most people are installing ad blockers as a privacy measure? I don't have any hard evidence, but I imagine most people block ads because they don't want to have to scroll past a bunch of banners and videos to read the article they want to read. Certainly there are many people who are concerned about privacy, but I don' think that's what's driving the popularity of ad blocker…
When they pay me, they can get some of my data. I'm just waiting for their call.