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Brave files adtech complaint against Google

reuters.com

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Re: Brave files adtech complaint against Google

#21

Post by legatus »

snaky wrote: post #13
_red wrote: post #7

Its admirable what brave is trying to do. Practically speaking, its one of the best chance we have of creating a new internet where the incentives are more privacy focused. Hope they succeed.

A new internet where $273 billion advertising industry does not exist?

Can I ask what the amount of money that can be made has to do with this? First of all: they make a case against a particular type of advertising, not all of them. While I honestly believe an argument can be made against any type of advertisement, that's not what they're doing. Second: if an industry is based on immoral practices, what do we care if they make a lot of money? It's like saying "we should not go against slavery, it's a $X billions industry". If they make the money by using data the users did not know they were giving, then I don't care how much money they make: they should not be making it.

Re: Brave files adtech complaint against Google

#22

Post by atomical »

martindale wrote: post #14

Brave's strategy of replacing ads with other ads isn't going to do anyone any good. They could've used payment channels to build a content distribution network, but alas...

Why?

They are ensuring user privacy by doing all machine learning locally. Google had the unofficial "don't be evil" motto and Brave has "can't be evil" as a motto.

Re: Brave files adtech complaint against Google

#24

Post by nohnce »

Sephr wrote: post #16
_red wrote: post #7

Its admirable what brave is trying to do. Practically speaking, its one of the best chance we have of creating a new internet where the incentives are more privacy focused. Hope they succeed.

They're so admirable that they take a 5% cut of your donations to sites you visit and replace ads with their own. Call me crazy, but in no future can I imagine anyone willingly paying their browser vendor for anything. Brave isn't the future, it's yet another cash grab. The real future is fully-decentralized websites, and it doesn't require new browsers. Edit: Fixed inaccuracy pointed out by Brave developer

It seems to me that a lot of tech companies do slightly shady things under the guise of social progress and what not. It's the gateway to market share, then "dominance" to dictate whatever they want. While challenging Google is important, it's a good PR move nonetheless.

Brave is also built on top of Chromium. What ramifications that might have I'm not sure.

Re: Brave files adtech complaint against Google

#25

Post by atomical »

Sephr wrote: post #16
_red wrote: post #7

Its admirable what brave is trying to do. Practically speaking, its one of the best chance we have of creating a new internet where the incentives are more privacy focused. Hope they succeed.

They're so admirable that they take a 5% cut of your donations to sites you visit and replace ads with their own. Call me crazy, but in no future can I imagine anyone willingly paying their browser vendor for anything. Brave isn't the future, it's yet another cash grab. The real future is fully-decentralized websites, and it doesn't require new browsers. Edit: Fixed inaccuracy pointed out by Brave developer

The users are getting paid for browsing. Why wouldn't they want to be paid for browsing? They can use that to potentially pay for articles.

Re: Brave files adtech complaint against Google

#26

Post by manigandham »

Google (and Facebook) already have consent from the majority of users who don't care about this and would rather keep access to gmail, youtube, and social networks.

Nice try, like GDPR itself, but the intent does not match the implementation. There are trillions in market cap standing in the way and this will end in nothing but a waste of legal fees.

Re: Brave files adtech complaint against Google

#28

Post by snaky »

Sephr wrote: post #16
_red wrote: post #7

Its admirable what brave is trying to do. Practically speaking, its one of the best chance we have of creating a new internet where the incentives are more privacy focused. Hope they succeed.

They're so admirable that they take a 5% cut of your donations to sites you visit and replace ads with their own. Call me crazy, but in no future can I imagine anyone willingly paying their browser vendor for anything. Brave isn't the future, it's yet another cash grab. The real future is fully-decentralized websites, and it doesn't require new browsers. Edit: Fixed inaccuracy pointed out by Brave developer

Or maybe the future is regular users being annoyed by plain dumb advertising to stop clicking on them, bringing CTR down too much, and the industry finally try to use some information they got in a meaningful way and make advertising not that annoying and quite useful.

Re: Brave files adtech complaint against Google

#29

Post by atomical »

dmix wrote: post #11
atomical wrote: post #9

A few typos in the article: > Were the regulator to find in favor of the plaintiffs, that could undermine the foundations of the data-driven model on with the online ad industry - forecast by research firm eMarketer to grow to $273 billion this year - depends. with = which The GDPR is the first data privacy regime that foresees heavy fines for serious violations - of up to 4 percent of a company’s global turnover. fo…

foresees is perfectly fine in that sentence.

Are they actually predicting that outcome?

Re: Brave files adtech complaint against Google

#30

Post by [deleted] »

atomical wrote: post #22
martindale wrote: post #14

Brave's strategy of replacing ads with other ads isn't going to do anyone any good. They could've used payment channels to build a content distribution network, but alas...

Why? They are ensuring user privacy by doing all machine learning locally. Google had the unofficial "don't be evil" motto and Brave has "can't be evil" as a motto.

[deleted]
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