Brave files adtech complaint against Google
reuters.com
Brave files adtech complaint against Google
1–10 of 271 posts
Re: Brave files adtech complaint against Google
#2They are arguing that the surveillance core of adtech is a GDPR violation, if I understand correctly.
> The complaint argues that when a person visits a website, intimate personal data that describe them and what they are doing online is broadcast to tens or hundreds of companies without their knowledge in order to auction and place ads.
It would be great if someone with real expertise in GDPR or adtech could provide context: Isn't this violation obvious and therefore don't the adtech companies have a strategy prepared? Could a ruling effectively outlaw the modern surveillance-based online business model and therefore wouldn't this issue be existential for adtech?
I don't know the details of GDPR and its application; perhaps this issue is narrower than it appears or maybe there are substantial ways to workaround a ruling and preserve the adtech model.
Re: Brave files adtech complaint against Google
#3This comes at the same time that Malwarebytes starts flagging Brave as malware[1].
[1] https://twitter.com/lukesawczak/status/1039854898068815873
Re: Brave files adtech complaint against Google
#4They are arguing that the surveillance core of adtech is a GDPR violation, if I understand correctly. > The complaint argues that when a person visits a website, intimate personal data that describe them and what they are doing online is broadcast to tens or hundreds of companies without their knowledge in order to auction and place ads. It would be great if someone with real expertise in GDPR or adtech could provide…
Generally speaking, ad networks don't sell personal data. That's their secret sauce - selling it is largely counterproductive. I can't call up Yahoo, and ask to buy the personal data of "forapurpose". If I could, it would take me a few million dollars to build a clone of their most valuable asset - their user database.
What they sell is ad spots in webpages, when those webpages are visited by people who satisfy some demographic matrix. The data itself, generally, does not get sold.
Re: Brave files adtech complaint against Google
#5This comes at the same time that Malwarebytes starts flagging Brave as malware[1]. [1] https://twitter.com/lukesawczak/status/1039854898068815873
Malwarebytes has had a few (seemingly) false positives lately. Anecdotally, I was just hit by it falsely flagging BeyondCompare and my password manager.
I assume they have just upped the ante of their heuristics, but am still concerned about the fallout, since I am starting to ignore them.
Not related, but considering that it does not scan except on demand, why is it ALWAYS running? Who vouches for Mr. Malwarebytes?
Re: Brave files adtech complaint against Google
#6This comes at the same time that Malwarebytes starts flagging Brave as malware[1]. [1] https://twitter.com/lukesawczak/status/1039854898068815873
What kind of conspiracy are you suggesting?
It's not like false positives are uncommon.
Re: Brave files adtech complaint against Google
#7Its admirable what brave is trying to do. Practically speaking, its one of the best chance we have of creating a new internet where the incentives are more privacy focused. Hope they succeed.
Re: Brave files adtech complaint against Google
#8They are arguing that the surveillance core of adtech is a GDPR violation, if I understand correctly. > The complaint argues that when a person visits a website, intimate personal data that describe them and what they are doing online is broadcast to tens or hundreds of companies without their knowledge in order to auction and place ads. It would be great if someone with real expertise in GDPR or adtech could provide…
Generally speaking, ad networks don't sell personal data. That's their secret sauce - selling it is largely counterproductive. I can't call up Yahoo, and ask to buy the personal data of "forapurpose". If I could, it would take me a few million dollars to build a clone of their most valuable asset - their user database. What they sell is ad spots in webpages, when those webpages are visited by people who satisfy some…
Thanks. How does that apply in this case? Does GDPR allow the collection but ban the selling of data?
Also, per the article, the complaint claims that the collected information is shared with many other companies. How does that square with what you are saying? Are they sharing it with partners but not selling it to them? Does that make a difference under GDPR?
Re: Brave files adtech complaint against Google
#9A few typos in the article:
> Were the regulator to find in favor of the plaintiffs, that could undermine the foundations of the data-driven model on with the online ad industry - forecast by research firm eMarketer to grow to $273 billion this year - depends.
with = which
The GDPR is the first data privacy regime that foresees heavy fines for serious violations - of up to 4 percent of a company’s global turnover.
foresees = oversees ?
Re: Brave files adtech complaint against Google
#10This comes at the same time that Malwarebytes starts flagging Brave as malware[1]. [1] https://twitter.com/lukesawczak/status/1039854898068815873
That has nothing to do with Brave, it's just another failure of antivirus / antimalware approach. Nothing new.
EDIT: not sure why they prefer blacklisting to whitelisting, anyone know the reasons?