We already build neural networks to predict how our own neural networks react to input (marketing, ie facebook).
The obvious next step is to combine that with the findings in the article.
Ie: Create a VR (or AR) headset that can both present an audio-visual experience to the user, WHILE having enough sensors to accurately measure the users brain state (and other bodily states, such as heart rate, blood pressure, etc).
That will place a game developer in a position to predict what events a game can create that would create the greatest possible engagement in a given gamer. They can time rewards, challenges, esthetical or sexual stimuli in the way that generates the greatest possible control of the player's future behaviour.
In the hands of the greatest data scientists, this will allow them to create a hithertdo unprecedented level of addiction, which can then be monetetized through subscriptions, micro transactions, embedded adverticements or just by selling the data.
In the hands of governments, this can be used to pacify any population, drive behaviour in desired directions, or create support (even demand) for given policies.
In the hands of parents, it can greatly help them teach their children whatever they want to teach them. (Be it morality, religion, self-discipline, or whatever)
In the hands of a great psychologist, it would be able to cure most mental disorders less severe than outright psychosis.
How will we face this? Will anyone outside the elite be able to prevent this being used against them?