> But this is exactly why sponsored results are good for the searcher. Products that people are willing to spend money advertising will usually be better for you, especially in a context where repeated custom is likely.
No, that's false. Ads are only a way of exchanging money for the eyeballs of potential customers, and both scrupulous and unscrupulous merchants use them. They make no reliable statement about what's really "better for you." And especially when the ads are targeted (an therefore relatively cheap), you can't trust anything.
https://www.theatlantic.com/technology/archive/2018/01/the-s...
> It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not fancy but fine. And I’d been looking for one just that color, so when the ad touting the coat popped up and the price was in the double-digits, I figured: hey, a deal!
> ....
> Several weeks later, the coat showed up in a black plastic bag emblazoned with the markings of China Post, that nation’s postal service. I tore it open and pulled out the coat. The material has the softness of a Las Vegas carpet and the rich sheen of a velour jumpsuit. The fabric is so synthetic, it could probably be refined into bunker fuel for a ship. It was, technically, the item I ordered, only shabbier than I expected in every aspect.