Their basic underlying assumption appears to be that they're no longer in danger of losing customers and can now act accordingly. Now that they've captured 50%+ of US ecommerce, they've also raised many prices, to the point where they're far from the cheapest price in many cases. A random example... the cat litter I just purchased is $17.89 at Amazon, $13.49 at Walmart. Last week I bought a chair mat for $21.95 on Eb…
They have always had lower prices than Target and the rest
Walmart being Walmart doesn’t really sell the idea Amazon is overpriced
Walmart has done plenty of damage to small business with their position and is hardly worthy of props or preferential treatment
But I guess if one can save $13-15 a year