From TFA: "What is Xobni OTHER THAN a feature of Outlook?" The core problem with this commentary is that the writer doesn't understand that Xobni can be more than just an Outlook feature. I think he has a hard time seeing beyond the UI that's been presented. I am reminded of VitalSigns that many people saw is just a toy for looking at how well your dial up connection was working. Others realized that the underlying t…
Please elaborate on the many things you evidently think it could be, highlighting how easily and in what timeframe they could achieve this, thereby "educating" the rest of us?
---
Email is a very target rich environment, I've done quite a lot of work in this area and I think there are two key things to realize about email:
1. Mining the content of emails can give you information about what's in them and the person who wrote them. Examples are any spam filter, POPFile, GMail ads., automatic email response systems.
2. Email also contains relationship information. And this information doesn't need to be gathered by forcing the user to 'friend' people.
If you have access to the email box of a user you have all their email which means all their relationships plus all the subjects they are interested in. If you then do that across a company (or another group) you have a great deal of information for clustering (both by relationship and by content).
You also have IP addresses which leads to physical location (with some degree of error) and time information (including time zones).
That's a great deal of information to have (for example, companies like Facebook would love to know as much about you as possible but only really get the friend relationship; email gives you that effortlessly with content th analyze).
The obvious follow up on this is 'how are they going to make money'. I don't know Xobni so I can't answer for them, but if you look at the areas where money as been made analyzing content or relationships, it's not hard to see that Xobni could be a trojan horse (an Outlook or other email pluging) that gives the user some value while providing greater value behind the scenes.