YouTube stars heading for burnout

I don't understand why people think YouTube should pay more, the vast majority of YT content doesn't cost anything to create nor does it generate any revenue for YT.

Besides the really large channels the best thing one can do is to run a channel is parallel to their business and in support of it which is what many of the smaller DYI/Maker/Professional/Vocational channels do you run a machine shop you make a few videos per month and you draw more business rather than rely on ad revenue.

>‘invisible’ labour such as interacting with fans is ‘a major contributor to occupational stress. In many cases it can contribute to PTSD’.

Are you kidding me? they are not fans they are your "customers" or at least your "consumers" public and customer relations are a key part of nearly every business out there that doesn't rely on accidental walk-ins for the majority of their business.

If you can't handle it then hire someone who can or find another business, PTSD? from what? reading fan mail? even if it contains death threats you can't get PTSD from that there is no trauma, what you have here it just a lazy person that realized that omg running a business that serves tens of thousands of people daily is hard.

All the people they interviewed are relatively no-body they are small fish if anything their "mistake" wasn't taking it as a business they thought they can record a few videos on their phone edit them in FCP and make a metric ton of money hence the "winning the lottery" analogy that went through the article.

There aren't shortcuts in life people shouldn't expect to get paid for little to no effort put in, and yes if you are reaching 50,000 people by selling yourself you need to be willing to well whore yourself out because you are the product, if you are running a tech channel or something similar then you often run it closer to say how a TV channel would be run with different shows/segments, you can and do hire additional hosts/anchors and eventually build a whole media production group.

But even the "vlog" channels aren't a solo gig all the large ones did a behind the scenes videos which they showed just how many people are involved in producing those videos, if you have a revenue of say $500,000 you can't expect to be able to do on your own, even on half of that you can easily hire multiple people and still make a more than enough money.

Cameramen/crew, editors people to handle PR and out reach can be hired for $50K even with experience and in reality much less especially considering that given the production scope you can afford to hire people straight out of college or even high school.

I give extensive thought and research to most, and I'd like to imagine all, things I believe. Yet because of this my views change somewhat regularly as more evidence comes to light, or past evidence I relied on is shown to be doubtful. And consequently if you took my views over time as a 'blog', I'd seem to contradict myself constantly over the years - which ironically would be quite well on that path to moron categorization.

I think this is yet another reason any form of social media, under actual identity, is just a bad idea. It encourages people to double down even when they know they're wrong for fear of the evolution of their views being used against them. Get sufficiently far into the spotlight and you'll no longer be able to make a single statement without fear of it being scrutinized, analyzed, and ultimately weaponized against you if possible. And it never ends. Did you hear Einstein was a racist? Yeah, totally. Because the media got their hands on a handful of private observations he wrote in his diary in the early 1920s...

All of us know people who did U-turns in their lives at 30+. Some even at 50 or 60.