Approx. last week there was a big study that investigated whether other studies replicate or not. Here's a fun quiz where people can guess the results: https://80000hours.org/psychology-replication-quiz/ One of the trends was that priming studies usually failed. I would assume that the quality of study form OP is similar.
On the other hand it is a priming study that would probably not have been published if the result went the other way, and it's a newsworthy result. All indicators of non-replication.
I got 88% accuracy on the replication quiz and if this was on the quiz I would have marked it as unsure. I don't think it's obviously bogus, but also I'm not totally convinced.