Earlier quoted context omitted.
Just curious, what parts made you think that? Kate Crawford is a very well-respected researcher on the sociological and cultural aspects of "big data". Her perspective might not be purely technical, but her descriptions of these productive processes seem very in line with a lot of the other conceptualizations (mostly in the humanities) of data as labor, which I think is the most important part.
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The language thing is even more interesting. If you read Crawford's research, her whole thing is about how machine learning is full of bias, for example about how AmazonFresh availability maps resemble 1930s segregation maps. Yes, it gets kind of philosophical on the discussion, and I'm nowhere near qualified enough to get into a discussion about this, but the thing that I'm curious is, how much does the data reflect the biases of those language engineers?